Friday 25 October 2013

Naver Brand Search

Have just read this article (http://searchengineland.com/google-testing-top-banner-ads-174927) that Google is testing incredibly large banner ads for specific branded queries. So I think it would be interesting to share similar things existed in Baidu and Naver. It has been there for a long time such incredibly large banner ads in both engines. Baidu calls it BRAND ZONE, Naver calls it BRAND SEARCH.


This is how it looks like

Baidu BRAND ZONE with a keyword "Apple" in Korean.
Naver BRAND SEARCH with a keyword "Apple" in Korean.

Objective 
      1) to enhance the brand awareness by providing rich media formatted multiple links and info.
      2) CVR/ CTR will be increased significantly.
Available on Desktop, Tablet, Mobile
Location of your ads: Uppermost section in the search result page
Pricing model: Start from 500 USD
           Cost will be calculated based on the two things
              1) last 30days impression
              2) duration of your campaign. (minimum 7 days to max 90 days)
Process: please send email to "yoontara@gmail.com"