Source from NATE.COM
Monday 12 December 2011
Thursday 1 December 2011
Naver Search ads - Things you need to consider
Naver Search advertisement - Things you need to consider before you run a campaign/ during the campaign.
To be honest, Naver is real headache search engine (actually it is not search engine to be specific) to handle.
Why?
Few reasons.
1. You cannot delete the keywords in bulk.
You only can delete 50 keywords at a time after click few button to find from the engine to filter/ find what you want to delete. If you want to delete 1,000 keywords, you need to do this 20 times.
2. Manual account set up
If you want to do content / search targeted ads, you should go to each ad groups and set up one by one.
3. There is no campaign.
There is no campaign there is an account for each client.
And in there, there are ad groups. So basically you will have account and ad groups.
I don't want to fill up my blog with my complaints and prehistoric system's absurdity. So let me go back to the topic which is more useful.
Things you need to know when you create Naver Search account.
Because they never tell you early and tell you always last minute.
So you would better know all that stuff to maintain your calmness even though you face some urgent stuff requested by them.
1. business license
When you want to open an account in Naver.
This is what they will ask you first, business license!
The business license should be issued in 3months time from the day you apply your account.
If your client is in Korea, you can advise them to use this site to issue it easily.
사업자등록증은 국세청(www.hometax.go.kr)에서 인터넷 발급가능
2. Change the domain/ landing page means you are applying a new/ additional account.
Which means it will be taking minimum 3 days to use new URL. (Just think that it will be taking 1 week as they are not that fast unless you spend around 30,000,000 KRW every month. (not exact figure in terms of the amount.)
3. Keywords review takes half day average.
Usually all depends on the people who review your keywords, it varies.
They sometimes takes 3 hours and sometimes half day.
To be safe, you plan accordingly for your target launch date.
To be honest, Naver is real headache search engine (actually it is not search engine to be specific) to handle.
Why?
Few reasons.
1. You cannot delete the keywords in bulk.
You only can delete 50 keywords at a time after click few button to find from the engine to filter/ find what you want to delete. If you want to delete 1,000 keywords, you need to do this 20 times.
2. Manual account set up
If you want to do content / search targeted ads, you should go to each ad groups and set up one by one.
3. There is no campaign.
There is no campaign there is an account for each client.
And in there, there are ad groups. So basically you will have account and ad groups.
I don't want to fill up my blog with my complaints and prehistoric system's absurdity. So let me go back to the topic which is more useful.
Things you need to know when you create Naver Search account.
Because they never tell you early and tell you always last minute.
So you would better know all that stuff to maintain your calmness even though you face some urgent stuff requested by them.
1. business license
When you want to open an account in Naver.
This is what they will ask you first, business license!
The business license should be issued in 3months time from the day you apply your account.
If your client is in Korea, you can advise them to use this site to issue it easily.
사업자등록증은 국세청(www.hometax.go.kr)에서 인터넷 발급가능
2. Change the domain/ landing page means you are applying a new/ additional account.
Which means it will be taking minimum 3 days to use new URL. (Just think that it will be taking 1 week as they are not that fast unless you spend around 30,000,000 KRW every month. (not exact figure in terms of the amount.)
3. Keywords review takes half day average.
Usually all depends on the people who review your keywords, it varies.
They sometimes takes 3 hours and sometimes half day.
To be safe, you plan accordingly for your target launch date.
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