Today one my colleagues asked me what's the keywords limit in AdWords.
I remember I had posted in my blog about that but in terms of update in digital world, I need to be careful here because there always a possibilities of changes and updates.
Found that Google had increased the limit in the number of campaigns from 500 to 10,000 in March 2012.
Therefore now the limits in AdWords are the followings.
- 10,000 campaigns (includes active and paused campaigns)
- 20,000 ad groups per campaign
- 5,000 keywords per ad group
- 300 display ads per ad group (includes image ads)
- 4 million active or paused ads per account
- 3 million keywords per account
- 10,000 location targets (targeted and excluded) per campaign, including up to 500 proximity targets per campaign*
- 100,000 active ad extensions per account
- 1.3 million references to ad extensions per account**
http://adwords.blogspot.sg/2012/03/announcing-adwords-campaign-limits.html
