Tuesday 12 July 2011

Can you share 3-5 tips/ advice on how to use Naver’s advertising platform since it moved out of Yahoo Overture?

1)    Search product: Naver has 6 different type of search product in their only one site. (Power link, biz site, SE search, Mobile search, search sections except integrated search, and search partners). You can buy only one section out of these six.
2)    Contents partners: Naver is trying to have more partners to cover larger audiences other than their site but still they have only 7 partners and most of them are not really related to your business. You should think one more time if you want to set up content match in Naver
3)    Naver doesn’t have CPM but CPT. You need to participate every Wednesday bidding auction for that. But it’s much cheaper than CPC buys.
4)    With minimum 950 USD you can have video and multiple link in the search result page. If you have high enough impressions for your brand, this is recommendable option. Please see example below.

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