Adwords Account Limits

Today one my colleagues asked me what's the keywords limit in AdWords.
I remember I had posted in my blog about that but in terms of update in digital world, I need to be careful here because there always a possibilities of changes and updates.

Found that Google had increased the limit in the number of campaigns from 500 to 10,000 in March 2012.
Therefore now the limits in AdWords are the followings.

• 10,000 campaigns (includes active and paused campaigns)
• 20,000 ad groups per campaign
• 5,000 keywords per ad group
• 300 display ads per ad group (includes image ads)
• 4 million active or paused ads per account
• 3 million keywords per account
• 10,000 location targets (targeted and excluded) per campaign, including up to 500 proximity targets per campaign*
• 100,000 active ad extensions per account
• 1.3 million references to ad extensions per account**

http://adwords.blogspot.sg/2012/03/announcing-adwords-campaign-limits.html 

How to Create Naver Search Account?

Hi everyone!

Glad to meet you guys after such a long while!
I have decided to write up everyday one article starting from today.
Isn't this a good news for all indeed.

Recently I had to create yet another new search account in Naver.
So I decided to share the process for you to understand how it works.

1) Requirements

1. Business license for your client or your own business.
2. TheBasic information for Naver to review

• Company name
• CEO name
• Company address
• Website address (the domain you advertise)
• Company Telephone number (You can use agency's contact number here)
• ID and PW for the account (12 characters max using lowercase and number only)

Once all information is ready, please contact, consultant@koreainteraction.com

http://www.koreainteraction.com

It will be taking 3-5 working days if the documents are all ready to go.

2) Ready to go live

1. You will receive the ID and PW to start your search marketing in Korea
2. You can log in from here, http://searchad.naver.com with the given ID& PW.
3. Tester's ID& PW to log in your site.
4. The first account upload and setup review by Naver takes 5-7working days.

• Ad group name: 30 characters in max including space (Symbols are not allowed to use)
• Keyword: 25 characters in max   including space  (Symbols are not allowed to use)
• Ad title: 15 characters including space and comma,  Advertiser’s full name should be used
• Ad description: 45 characters including space and comma
• Destination URL to use for advertising.

3) Payment

1. Credit card payment - recommendable
2. Pre-paid account - oversea clients outside of the Korea usually use pre-paid account. (To charge the media fee to the account takes 5-7working days and exchange rate is decided by Naver)

Naver's AdWords Search Terms View

Good morning everyone!

It is 2:32 AM in Singapore and I still keep myself awake.


I was reading one of the recommended articles about search engine marketing.
What I was reading just now is about how to utilize "AdWords Search Terms View".

So I wondered for Naver, how can get such an idea of what's really searched? Anyone in the world who knows the Naver search business platform would not expect such tool in Naver without even checking or asking anybody. Personally I don't have so much expectation as in Naver's system I need to deleted/ move fifty only keywords manually at a time. What else do you expect or say? From a search marketer's point of view, it is far behind even when I compare to Baidu. 

Let's go back to the topic.Today what I want to share with you is the trick you can use in Naver when it comes to keywords addition and optimization if you want to know what's really searched in the engine. Yes, Naver do have their keyword suggestion tool but you can see only 100 keywords at a time and you cannot de-dup in the system. I can stay up all night if I need to talk about the how degenerate the system is. So let me focus on what I need to say first. This is not officially used by anyone that's why I say this is some kind of 'trick'. If you are looking for something like Google's AdWords Search Terms View in Naver, you should look at this part in the search result page.

What's marked in red shows various way when you write English pronunciation in Korean. 

What's blue is related search terms. On the right-end in the same line, there is a button for you to click to find more. So as what Google has you can refer to this blue-colored section to find "actual" searched terms.

I know this is quite manual but what else we can do they don't anything better :)

What I usually do with this trick is to find additional terms when certain root keyword are doing great. Then I think it is worth spending time to do some manual work.

ex) You are selling a chocolate in Korea and wants to use Search marketing during the peak season, Valentine's day. You need to find many keywords but you can find 'actual' searched terms from blue-marked section and those are listed in an order of the number of impression.

I feel great as there is no one way in Naver and they allows me to think many different ways to work in their system.

Hope this helps and anytime please leave a message then I will get back to you on any questions.

Good night. I am going to bed.

To track your performance at a keyword level in Naver

I will talk how to use Naver's tracking code in another posting.

Personally I think the main reason SEM has grown so fast and be the must-have option in your marketing plan is not only because of the change in consumer behavior in last ten years but also the most effective marketing option to a marketer. This is the sole way you can customize your marketing plan in real- time based on consumer behavior and drive the most cost effective performance. Another charming part of SEM is that you will find new aspect of your potential customers' nature by looking into their search performance. 


Therefore we, marketer need to analyze the external performance but also have to understand the internal performance (= post-click performance) to have a one full picture to understand your target audience. Which means if you only know impressions and clicks, you knows only what they do and what they act. To peep through their mind, what they think and what they like would help to reach our ultimate goal whether it's selling or to enhance of your brand.


I understand that big client is not in favor of having external code in their site because of various reasons. Most of them concerned with the security issue. So even though Google Analytic's code is free of cost to track the performance in very detailed fashion, they don't use them. But those big clients have other options as you can see below. (The order is personal preference).


1. Marin
2. Omniture
3. kenshoo
4. Doubleclick
5. Efficient frontier


To get to the point, today I would like to talk about how to track post-click performance in Naver without Naver's code implemented into your site. 

1. Marin

 Very easy, you can just do use vlookup function as the code per keywords are unique.

1. Omniture

Very easy for any other engine except Naver.

Even easy to manage Baidu with Omniture but not for Naver.

So you should implement unique code per keyword and you should save it separately for your vlookup later on to identify them. This goes same for doubleclick also.

Simply put, you should take a roundabout way  to do all that even you are using the most advanced tool in the world when it comes to Naver. But for sure your effort will be returned when you can have better insight to your customers at the end of the day.

How to embed the Google Analytics Code

-How to embed the Google Analytics Code-

1)      Know your FTP Account of the Web server which hosts your site.

2)      Log into the FTP Account of your site

3)      Revise the source as below

4)      Ctrl+F to find “</head>” as we need to embed the code before </head>

5)      Please see the part which I marked in yellow

6)      This is the location for your Google Analytics code for you to place.

*Before making any changes, please copy and paste and save the entire original source file for each page in case of error or problem after implementing a new code into the site.

*ftp is a program like rftp and so on

Download the program and insert the server IP along with ID&PW

Once you logged into the site, you will be able to revise the code

how to increase the revenue in air transportation service

nothing much ... when you increase keyword penetration and reach aggressively, when you include ad copies which give 'inpsiration value' to searchers and when you ensure that u are 'always' available for any search for all strategic keywords

 growth comes without much issue.

And of course... ensure that you have attractive Site links... have prices on ad copies when applicable etc  ad copies with inspiration value  = ' Experience the Leading Business Airline in to Asia'