To track your performance at a keyword level in Naver

I will talk how to use Naver's tracking code in another posting.

Personally I think the main reason SEM has grown so fast and be the must-have option in your marketing plan is not only because of the change in consumer behavior in last ten years but also the most effective marketing option to a marketer. This is the sole way you can customize your marketing plan in real- time based on consumer behavior and drive the most cost effective performance. Another charming part of SEM is that you will find new aspect of your potential customers' nature by looking into their search performance. 


Therefore we, marketer need to analyze the external performance but also have to understand the internal performance (= post-click performance) to have a one full picture to understand your target audience. Which means if you only know impressions and clicks, you knows only what they do and what they act. To peep through their mind, what they think and what they like would help to reach our ultimate goal whether it's selling or to enhance of your brand.


I understand that big client is not in favor of having external code in their site because of various reasons. Most of them concerned with the security issue. So even though Google Analytic's code is free of cost to track the performance in very detailed fashion, they don't use them. But those big clients have other options as you can see below. (The order is personal preference).


1. Marin
2. Omniture
3. kenshoo
4. Doubleclick
5. Efficient frontier


To get to the point, today I would like to talk about how to track post-click performance in Naver without Naver's code implemented into your site. 

1. Marin

 Very easy, you can just do use vlookup function as the code per keywords are unique.

1. Omniture

Very easy for any other engine except Naver.

Even easy to manage Baidu with Omniture but not for Naver.

So you should implement unique code per keyword and you should save it separately for your vlookup later on to identify them. This goes same for doubleclick also.

Simply put, you should take a roundabout way  to do all that even you are using the most advanced tool in the world when it comes to Naver. But for sure your effort will be returned when you can have better insight to your customers at the end of the day.